My vision for the Electrohome site!

Here is my vision for a potential ad for development at this site. Please share—especially with your out-of-town developer friends! This is an amazing opportunity to be a first-mover in this underserved market, and to create an opportunity for family, friends and other great new neighbours to join our neighbourhood.

Highly sought after family-friendly new construction in the heart of Midtown’s historic Mt. Hope neighbourhood.  Options range from entry-level 1200 square ft. 2 bed plus den/nursery, 1 ½ bath to luxury high-end two-level three-bedroom, 2 1/2 bath corner units with bi-level balconies. Our rental/condo units offer a maintenance-free lifestyle with all the amenities of an established, walkable neighbourhood.  Optional weather-protected underground parking.  Steps from the Duke Street Playground and a short walk to community gardens, grocery store, tennis courts, and the dog park.  Pop the kids in the stoller or bike cart and walk or bike to neighbourhood bakeries or Uptown Waterloo via the Spur line trail. Or, meet friends at a local King street coffee shop.

Walk to tech employment, School of Pharmacy, Downtown entertainment, LRT, and the Central Transit Hub via the Waterloo street underpass.  Parents–kids can walk to school from JK to Grade 12.  Grandparents–lots of room for sleepovers for grandkids, or for out-of-town guests.  Pick up some pastries from the local bakery, then enjoy coffee and wildlife viewing on your private balcony, surrounded by abundant nature-friendly landscaping and tree cover.  Meet your neighbours through neighbourhood potlucks and street parties.  Learn more about this amazing neighbourhood at!”

For more details about the sale, see Electrohome building up for tax sale again

For related research on this “Missing Market”, contact Professor Dawn Parker, School of Planning, University of Waterloo (

Note: I have no financial interest in this development. My research is funded by the Social Science and Humanities Council of Canada. The vision that I describe above is based on the proposed design envelope presented in the city’s visioning statement, but with fewer, larger units—a product almost completely missing in the core areas within walking distance to LRT. The vision described above has all parking underground, and instead uses the surface parking lot now illustrated at the back of the development as a semi-private garden, landscaped to provide a high level of green infrastructure amenities, including rain gardens, a pollinator garden, and mature trees.


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